Shakira shooting a Freixenet champagne Christmas ad in BarcelonaColombian pop star Shakira will be helping fans to raise a toast over the holidays after filming a TV advertisement for a Spanish sparkling wine company in exchange for a big donation to her charity.
The Hips Don't Lie hitmaker shot the Freixenet cava promo in Barcelona last weekend (20Nov10) and she admits she only agreed to the job after drinks bosses pledged to donate 500,000 Euros ($660,000/£440,000) to her Pies Descalzos organisation.
The money will be used to build one school in Haiti and another in her native Colombia, where charity heads have already established six schools.
She says, "Education is a birthright and a quality education is the only tool that a child has to turn dreams into reality.
"Since I was a girl I have been aware of the tough reality faced by many children."
Under the deal Freixenet will also produce a videoclip for Shakira's song "Sale el sol" as well as as a documentary about the singer's philanthropic work, whose Pies Descalzos foundation already manages six schools in Colombia.
The advertisement is for cava, a popular drink in Spain to toast friends and family during year-end celebrations. Freixenet has traditionally hired an international star to feature in its annual Christmas campaign.